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| Have you written out your
specifications? |
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Take some time to review your
specifications, making sure that you've
communicated them clearly and that you haven't
left out any important details—such as paper (or
substrate) and colors requiring special inks—that
might add to your cost or turnaround time.
| Have
you given your printer the specifications? |
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Attach your written
specifications to your job in a prominent
position. Include;
Number of copies
Paper
(or substrate)
Colors
Special graphics or
imaging requirements
Position and trims for
photographs,halftone screens, bleeds, embossing
etc.
The location of inserts and
tabs
Size
Binding
Type of
proof
Delivery date and time
To avoid communication
errors, it is a good idea to go over your
specifications with your printer, either in person
or on the telephone. Make sure you underscore any
specifications that may have changed since the
original price estimate and schedule the printer
gave you.
Have you given your printer a
comprehensive dummy that includes
folding/backing?
Your printer needs a
folding/backing dummy to set up your plates so the
press sheets fold correctly and the pages back up
properly. The folding/backing dummy also assists
during bindery operations. Don't forget to include
a comprehensive dummy with your
specifications.
| Have you
addressed your finishing requirements? |
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If your job requires special
finishing—such as packing, labeling. drop
shipping, and the like make sure you've given the
printer detailed instructions, including shipping
addresses.
| Do
you need proofs from your printer? |
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A proof provides a service to
both you and your printer, regardless if the proof
is digital or analog. A digital proof represents
the digital file, indicates element position and
acts
as an overall color simulation of the
printed piece. A conventional analog proof
represents the film, checks element position, film
registration and simulates the color of
the
printed piece.
By the time the job goes to the
printer, all edits should be final, the copy
carefully proofread, and design issues settled.
When you go to press, make sure the copy has been
preapproved and signed off by the customer. Don't
go to press with corrections marked on the proofs.
If your final proof has corrections indicated, how
will you know if these changes were made? Once on
press, you don't want surprises that require copy,
film, or plate remakes of any kind. Down time on
the press for copy rework means cost over-run and
lost profits to vour bottom line.
| Does your
printer know how to reach you? |
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Give your printer your
daytime phone number. If you're on a tight
deadline and looking for quick turnaround, it is
also a good idea to give your printer your
nighttime phone number and, if you have one, your
pager number. In case you're unreachable for any
reason, also give your printer the name and phone
number of someone else who can speak
knowledgeably, answer questions, and make
decisions about what you've sent for
printing.
| What about
color bars? |
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If possible, specify that
your printer include an acceptable color bar on
the press forms.
Ask your printer to pull and
save press sheets Ask your printer to pull and
save sheets at regular intervals through- out the
press run. These samples and color bars will help
answer questions or address complaints that may
come up later. Save the press sheets until the job
is complete and you have been paid.
Try to be at the printer's
plant Try to be at the printer's plant where the
job is run for the color OK.Depending on your
expertise, you or the printer's representative can
do most of the work. Explain how much help you'll
need before the press run. Keep a copy of the
color OK when you leave.
Ask the bindery for samples
Also ask the bindery to keep samples of their work
as the job progresses.
In today's complex binding
and finishing operation, a variety of on-press and
post' press functions may take place. Listed below
are just a few of the steps possible in completing
a customer's job,
•
Binding
Case
binding
Saddle
wire
Smyth
sewing
Sidewire
book
Perfect
binding (adhesive
binding)
Ring
binding
•
Finishing
Bronzing
Coating
Die
Cutting
Drilling
Embossing
Foil
stamping
Folding
Gathering
Imprinting
Ink
Jetting
Lamination
Numbering
Padding
Perforation
Polybagging
Round
cornering
Scoring
Screen
printing
Shrink
wrapping
Tipping
Trimming
Varnishing
.
Because the process of binding
and finishing has become so specialized, your
project may be done on several pieces of
equipment, even in several different plants.
Planning is critical to the success of your
project. If a job is not well planned, it may fail
at several critical points along the production
process resulting in lost time and money. Poor
planning can jeopardize the entire job. Be sure to
review your job carefully and always provide a
dummy of your proposed project. Communicate every
mechanical change you make with your prepress
service provider and printer. |